Jeremiah and Zayden are two teenagers from Brockton MA, who have been best friends since they were nine years old. Zayden has always been good at drawing and coming up with jaw-dropping designs that people such as Jeremiah could not stop staring at. Jeremiah was always grinding, hustling, and finding the next way to make money, as he had his first job at 11. In early 2022, Jeremiah called Zayden and put out the idea of making a clothing brand. Zayden loved the idea that started their creative process. Making mockup, after mockup until Zayden made their first Eutopia drawing on a table in class, this sparked everything for them. This made them decide to go hard on the paint by buying samples, posting and promoting on social media, and making a website.